I Hustle to Shift Culture – Sara McDowell

About this week’s episode: Hustling is more than words – it is about action. To create meaningful change, a hustler must be authentic in their day-to-day, and inspire others to do the same. Sara McDowell tells her story of how in the midst of her illustrious media career she decided to pave her own path based in authenticity, and in doing so inspired brands she worked with to do the same. #iHustleForIt

About our guest: Sara McDowell has over a decade of experience as a creative within the editorial and advertising industry. Her career began working for the acclaimed photographers Annie Leibovitz and Mark Seliger where she honed her creative eye on high caliber celebrity and advertising shoots. Continuing her career at VOGUE, she worked alongside industry legends in the photo department, before leaving to work at the then start-up, Refinery29. Over her five years at Refinery29, Sara strategized and built out the creative arm of their branded division; and as acting creative director, ideated creative platforms that came to life through photo, video, social, influencer and experiential executions while working with top tier clients such as Neiman Marcus, ASOS, Revlon, Cartier, Saks, Coach and Levi’s.

Utilizing the knowledge she gained over the years and born out of a desire to see more raw and honest content, Sara launched the creative studio, See Me Creative, which strives to bring out the best in brands through meaningful and culturally relevant creative.

Sara also works as a director and is passionate about telling stories that make people feel seen.

Resources mentioned in this episode:

  • Instagram Accounts:
    • @Re.sourced.show – A collaborative project betweem SEE ME and Nafisa Kaptownwala, the founder of LORDE.
    • Emerging Photographers & Directors 
  • Nowness
    • Portrait of a place series

Listen to Sara’s episode here or on your favorite podcast app.


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